"We have to pick up people where they are." This is one of the favorite phrases of political office holders. That they carry himself a little, which was previously succeeded not even the railway or the urban transit, probably the least . Notice Instead, they blithely guesses about where "the people" are now and how they "take" them best then can. Wherever.
including the Federal Agency for Civic Education, the ("seeks Germany's Superstar" yes, exactly, the makers of) straight with the company "Grundy Light Entertainment" a developed comedy show for "apolitical young people" . Where "apolitical" Young people should be led is obvious: to politics. But where do they pick? To determine this, the Federal Centre has a "discussion group initiated from television experts. After extensive study of television developed the experts "the idea of \u200b\u200ba low, comedy-oriented political news format (...) as worthwhile following approach to achieve the stated target group".
The Federal Government describes this approach as follows:
"It is a rough design of the broadcast format before (...). As a format, the narrative form of the sketch comedy adopted that allows for one, several issues to place and has second, in comparison with other comedy formats (Sit-Com, etc.) among young people, the most accepted. The unifying element of the individual sketches is a 'presenter' act, which in ihrem (fiktiven) Video-Blog, die Sketche anmoderiert und mit ihrer eigenen Meinung kommentiert. Diese Form der Kommunikation ist Jugendlichen vertraut und bei ihnen beliebt (myspace.com, schülerVZ.net, studiVZ.net). Die Sketche sollen die Lebenswirklichkeit der Jugendlichen mit politischen Themen verbinden, ohne dabei belehrend zu wirken."Ein wissenschaftlicher Beirat der Bundeszentrale für Politische Bildung hat das Projekt schon begutachtet und dabei den "Weg über moderne und von Jugendlichen häufig genutzte Medien" gelobt. So sieht im Jahr 2008 die politische Willensbildung aus.
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